THE SURVIVOR TEST FOR REPUBLIC CHEMICAL INDUSTRIES

VitalStrats Creative Solutions will put the Republic Chemicals Industries Inc. (RCI) to a “Survivor” test in the white sands of Boracay on Oct 23-24.

VitalStrats will be in charge of creating the concept to hype up the sales conference of RCI, the country’s leader in adhesives and sealant. Collaborating with the client, VitalStrats conceived a series of physical challenges based on the popular TV reality show “Survivor.”

All the materials VitalStrats are preparing for the event – the audio-visual production (AVP), event title and tagline, banners and teambuilding games dovetail with that “Survivor” look and feel.

Aside from conceptualizing the AVP, VitalStrats also wrote, shot and edited the material. As for the teambuilding games, they were not just fun physical challenges; these events aim to bring out the sales force’s core values that RCI prides itself with. To ensure that the games are done right, the staff of VitalStrats will be on hand to supervise and act as marshals in the games.

The “Survivor” handle met the RCI management’s objectives of motivating its sales force to work as a team and to pursue excellence.

VitalStrats Creative Solutions is a creative shop that specializes in below-the-line creative solutions, audio-visual productions and the management of sales conferences.

Our First Out-of-Luzon Event

We just acquired an events management project! We're all excited about it because its going to be held in Boracay two weeks from now.

This will be our second project for the Filipino-owned adhesive company. We handled their sales convention which we mounted at Mount Sea Resorts last January. I guess they liked our work so they're getting us again for their next sales con.

Our general tasks: coming up with the main concept of the event which includes the event title, design and activities aligned to the sales objectives; management of the event flow, production of an AVP -- overall we're planning an experience that the company's sales people will not forget and at the same time will let them inculcate the values, motivation and empowerment the top management wants to instill.

As I am writing this, our director and account manager are boarding the plane to Caticlan for an ocular and our writer is already drafting the AVP script. Our creative team has already executed design studies for the approved event title and I am tasked to submit adjustments on the costs within the day. It feels nice that everything is under control. :)

We have exactly 12 days to make everything happen. Here comes the adrenalin rush!

"BAYANI" A Short Film on the life of a Modern-Day Hero

"BAYANI"
Story and Direction: Mike Alcazaren
Script: Patrick Manahan
Production Company: Vitalstrats Creative Solutions
Produced by BPI

Bayani, an IT specialist, is duped the first time he goes abroad intending to seek the proverbial “greener pastures”. Wife Felize is all heart and would not find fault, in spite of her man's obvious blunder. Meanwhile, Bayani's mother-in-law Lola Conching, is much less understanding. Fact is, she has never liked plain-looking Bayani for her pretty daughter. The couple has an only child, Roland, from whose point of view the story curiously unfolds. From gaffes to triumphs and a curious twist at the end, follow the travails of Bayani and his family as he attempts to overcome his first failed foray as a migrant worker and try a second time around. A light-hearted tale about the Pinoy modern-day hero.

MAIN ACTORS
Jun king Austria
Kalila Aguilos
Abner Delina
Julius Danielle Gareza
Maribel Escover
Bernard Laxa

STAFF AND CREW
Director - Mike Alcazaren
Screenplay - Patrick Manahan
Director of Photography - Pao Pangan
Assistant Director - Melvin Lee
Musical Score/ 2ND AD - Nani Naguit
Producer/Editor - Amrei Dizon
Assistant Editor - Francis Ventura
Production Designer - Joy Puntawe

"Bayani" will premiere tomorrow and will be shown to over a hundred people at BPI's posh function hall at their main office. Most of the attendees are from the top management of BPI and their clients from other big corporations. Press people will be present too.

VitalStrats has co-produced two full-length independent films -- Nick Olanka's 2006 Cinemalaya entry "Ang Huling Araw ng Linggo" (starring Johnny Delgado, Boots Anson-Roa, Baron Geisler) and Ed Lejano's "SEROKS" (Juliana Palermo, Neil Ryan Sese) for Cinemaone Originals. The premiere for these two films were both held in cinemas (CCP and Robinson's Galleria Indie Sine).

"Bayani" gave us a different experience because it is a commercial work. Although we worked with the same team for our independent film projects, the experience with veteran advertising director Mike Alcazaren and Melvin Lee gave us a taste of how it is in a TV commercial production setting.

VitalStrats has produced a number of corporate videos and producing TV commercials in the near future is one of our goals. This project has been a great big opportunity because it leads us one step ahead. ;)