THE SURVIVOR TEST FOR REPUBLIC CHEMICAL INDUSTRIES

VitalStrats Creative Solutions will put the Republic Chemicals Industries Inc. (RCI) to a “Survivor” test in the white sands of Boracay on Oct 23-24.

VitalStrats will be in charge of creating the concept to hype up the sales conference of RCI, the country’s leader in adhesives and sealant. Collaborating with the client, VitalStrats conceived a series of physical challenges based on the popular TV reality show “Survivor.”

All the materials VitalStrats are preparing for the event – the audio-visual production (AVP), event title and tagline, banners and teambuilding games dovetail with that “Survivor” look and feel.

Aside from conceptualizing the AVP, VitalStrats also wrote, shot and edited the material. As for the teambuilding games, they were not just fun physical challenges; these events aim to bring out the sales force’s core values that RCI prides itself with. To ensure that the games are done right, the staff of VitalStrats will be on hand to supervise and act as marshals in the games.

The “Survivor” handle met the RCI management’s objectives of motivating its sales force to work as a team and to pursue excellence.

VitalStrats Creative Solutions is a creative shop that specializes in below-the-line creative solutions, audio-visual productions and the management of sales conferences.

Our First Out-of-Luzon Event

We just acquired an events management project! We're all excited about it because its going to be held in Boracay two weeks from now.

This will be our second project for the Filipino-owned adhesive company. We handled their sales convention which we mounted at Mount Sea Resorts last January. I guess they liked our work so they're getting us again for their next sales con.

Our general tasks: coming up with the main concept of the event which includes the event title, design and activities aligned to the sales objectives; management of the event flow, production of an AVP -- overall we're planning an experience that the company's sales people will not forget and at the same time will let them inculcate the values, motivation and empowerment the top management wants to instill.

As I am writing this, our director and account manager are boarding the plane to Caticlan for an ocular and our writer is already drafting the AVP script. Our creative team has already executed design studies for the approved event title and I am tasked to submit adjustments on the costs within the day. It feels nice that everything is under control. :)

We have exactly 12 days to make everything happen. Here comes the adrenalin rush!