THE SURVIVOR TEST FOR REPUBLIC CHEMICAL INDUSTRIES

VitalStrats Creative Solutions will put the Republic Chemicals Industries Inc. (RCI) to a “Survivor” test in the white sands of Boracay on Oct 23-24.

VitalStrats will be in charge of creating the concept to hype up the sales conference of RCI, the country’s leader in adhesives and sealant. Collaborating with the client, VitalStrats conceived a series of physical challenges based on the popular TV reality show “Survivor.”

All the materials VitalStrats are preparing for the event – the audio-visual production (AVP), event title and tagline, banners and teambuilding games dovetail with that “Survivor” look and feel.

Aside from conceptualizing the AVP, VitalStrats also wrote, shot and edited the material. As for the teambuilding games, they were not just fun physical challenges; these events aim to bring out the sales force’s core values that RCI prides itself with. To ensure that the games are done right, the staff of VitalStrats will be on hand to supervise and act as marshals in the games.

The “Survivor” handle met the RCI management’s objectives of motivating its sales force to work as a team and to pursue excellence.

VitalStrats Creative Solutions is a creative shop that specializes in below-the-line creative solutions, audio-visual productions and the management of sales conferences.